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Take a look at your key competitors’ Twitter feeds. If you weren’t reading the Tweets with their handle attached, would you know who'd sent them?

The latest tweets from @NBCTheVoice. Another Twitter user was upset at Blake Shelton for more than just not knowing the one song, tweeting, “I finally watched Mondays The Voice, and could not believe that none of the judges had.

The latest tweets from @thevoiceUK. The latest tweets from @TheVoiceTF1. The latest tweets from @NBCTheVoice.

And what about your Twitter feed? Do your Tweets read like they come from your brand? Or are they a somewhat disjointed collection of communications, reflecting the tone of various authors?

It takes a consistent and engaging brand personality to build community engagement on Twitter. That’s why a well-defined brand voice is an important part of your marketing toolkit.

The Voice Twitter 2019

Differentiate yourself from competitors

The Voice Tweets

You may not think of mattress companies as being especially differentiated when it comes to branding, but @Casper's Twitter feed is definitely not like any of its competitors. The brand combines an often sassy attitude with content that focuses on demonstrating the science of sleep.